Glossier X Hinge collab
A proposal for a hypothetical collaboration between Glossier and Hinge, focusing on an exclusive event to celebrate the "You" Perfume through a partnership with the dating app Hinge. This proposal showcases my ability to develop creative, cross-brand marketing concepts that resonate with target audiences.
Fire in Downtown Charleston leaves one in critical condition, 14 injured
A news story about a hypothetical fire at a downtown concert venue. This taught me how to organize a news story using the inverted pyramid writing structure and develop a creative lead to grab readers' attention.
Reading is Cool Campaign press release and pitch
A press release about a hypothetical Reading is Cool literacy campaign and a pitch for its PR campaign. Pitch writing taught me how to capture reporters' attention and make a story engaging. Writing the press release also emphasized how to present a story in a clear and concise manner.
